Job vacancy Head of Marketing

Head of Marketing

Our client is looking for a Head of Marketing who will passionately lead all our marketing activities from social media and digital campaigns to advertising and creative projects. In addition to this, you will play a key role in managing and developing their client community across the different channels.

Ultimately, you will spearhead our Marketing function in ways that promote higher profitability whilst encouraging a creative mindset to drive their business and their platform forward.

Responsibilities

• Craft and execute strategies for all Marketing verticals, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Management, expansion and nurturing of our client's community across all social channels
• Oversee design branding, positioning and creative
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyse consumer behaviour and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Build & lead a team of marketers to develop and execute creative marketing campaigns across multiple web3 channels
• Craft quarterly and annual hiring plans to build a team
• Set, monitor and report on team goals
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Weekly and monthly reporting

Requirements and skills:

• Work experience as Head of Marketing or Marketing Lead, preferably within Web 3.0 or gaming
• Experience running successful marketing campaigns
• Leadership skills with the ability to set and prioritise goals
• Solid knowledge of web analytics and Google Adwords
• Experience with CRM software
• Analytical and data-driven approach to marketing in the web3 space.
• Knowledge of Blockchain technologies
• Interested in gaming, web 3, metaverse or similar industries
• EMEA Timezone
• Secondary Language

What we offer:

• Flexible working hours
• Competitive remuneration package
• 25 days of paid holidays (Prorated) + paid UK bank holidays
• Immediate start date
• Fully remote work

‍‍Please note:

Our client is an advocate of equal opportunity and fervently believes in nurturing diversity and inclusivity. Every application is valued. However, only those shortlisted will be approached for further discussions.